Vining Stone Supply

The existing website already contained valuable product information, established URLs, photographs and articles. Its homepage led with a large landscape photograph, a collapsed navigation menu and one broad contact action. The rebuild needed to make a wide catalogue and two distinct yards easier to understand while preserving useful existing content and search paths.

ONE BRAND, TWO YARD EXPERIENCES

We created a shared visual system of deep forest surfaces, warm typography, restrained olive actions and large photographs. Sharpsburg's Design Center emphasizes patios, gardens, pools and residential outdoor living. Luthersville's Reserve emphasizes substantial stone and the needs of farms, ranches and rural properties. Both remain connected through the same navigation, material catalogue and planning tools. This makes yard selection a visible customer decision early in the journey.

FROM INSPIRATION TO MATERIAL SELECTION

The new navigation exposes Materials, Services and Yards, with direct routes for professionals, inspiration, project planning and contact. Material pages pair photographs with concise explanations and onward links. The goal is to help a visitor move from a finished-space idea to a material worth comparing at the yard, while keeping supplier brands and related services close to the decision.

A PRACTICAL PLANNING TOOL

Plan Your Build adds a searchable material catalogue, a saved material list, quantities, yard and pickup/delivery choices, notes and a printable request. Its calculator estimates loose volume from dimensions and depth, with the assumptions visible. In the example shown, a 12-by-10-foot area at 3 inches deep produced a rounded-up estimate of 1.12 cubic yards. This is a planning aid: the yard confirms quantities, availability and pricing. An inquiry is a request for the yard to confirm, rather than an order or stock reservation.

DELIVERY AND CONTACT WITH CONTEXT

We gave pickup and delivery a clearer role in the site, including explanations of split-dump loads, mixed loads and bulk bags. Yard-specific contact paths help visitors reach the appropriate team. The website supports both customers who want to browse and customers ready to discuss a project.

BUILT TO PRESERVE AND MAINTAIN

The custom Next.js and React implementation retains the established catalogue paths in its migration approach, with a legacy URL inventory and explicit release checks. The implementation connects article management, reviews, analytics and article-update handling through the existing NordaxOS services.

SEARCH AND ANALYTICS THAT INFORM THE NEXT IMPROVEMENT

Site search connects to NordaxOS reporting, showing the phrases visitors search for, how many matches they find and which results they choose. The team can compare popular searches, identify phrases that return nothing and review daily search trends. Consent-aware measurement also covers material-list use, calculator actions, yard choices, contact clicks and confirmed inquiry capture. Together, these signals help Vining prioritize clearer product names, better search matching, useful guides and more direct routes through the site. Search and contact actions are reported separately from confirmed sales or completed calls.

WHAT THE WORK DEMONSTRATES

The rebuild brings the brand, yard choice, material selection, planning and contact journey into one connected experience. The before-and-after gallery shows the visible changes. The result is a shared system that supports different customer needs, from exploring a first idea to preparing the details for a conversation at the yard.

CLIENT FEEDBACK

“He took our numerous very broad product lines, and condensed them into an easy to navigate structure that's concise yet informative.”

Nick Leigh, owner of Vining Stone Supply. Excerpt from his five-star Google review.