Make the choices visible
Expose the major material, service and yard routes on desktop. Give visitors a choice between exploring materials, preparing a plan and contacting the team.
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Vining Stone Supply
One stone supplier.
Two distinct yards.
A custom website rebuild connecting the material you imagine, the yard you visit and the project you bring to the team.
- Client
- Vining Stone Supply
- The work
- Website design & project planning
- Location
- Sharpsburg & Luthersville, Georgia
2Connected Georgia yards
1Shared material-planning destination
ConnectedMaterials, planning & contact
01The starting point
A wide selection. A more useful way to explore it.
One stone supplier.
Two distinct yards.
Vining Stone supplies natural stone, landscape materials and masonry supplies from two Georgia yards. Its website has to serve a homeowner considering a patio, a contractor comparing materials and a landowner planning a larger rural project.
The existing site already held useful product information, photographs, location pages and articles. Its homepage opened with a large landscape photograph, a collapsed navigation menu and a broad invitation to contact a stone expert. The rebuild gave that material a more connected structure.
We organized the work around the decisions a customer needs to make: which material to explore, which yard to visit, what quantity to discuss and how to get the material to the project.
The brief
- A shared brand with distinct journeys for the Design Center and the Reserve
- Material browsing connected to project inspiration, delivery and yard visits
- A saved material plan with quantities, a calculator and print output
- Existing product paths considered from the start of the rebuild
- Search reporting and customer-action analytics to guide ongoing improvements
02Built around the business
Build around the decisions customers make.
The visual direction and the customer journey developed together. A shared dark palette, warm typography and restrained olive actions connect the pages; photography and language give each yard its own emphasis.
Give each yard a clear role
Introduce Sharpsburg’s Design Center through residential outdoor living and Luthersville’s Reserve through larger stone and rural-property projects, within one recognizable brand.
Help customers arrive prepared
Connect browsing to a useful material list, quantity estimates, pickup or delivery preferences and project notes that a customer can bring to the yard.
The customer path
From an idea to a conversation with the yard.
The website supports the next useful decision at each stage, whether a customer is still comparing materials or preparing a specific request.
- 01
Explore the possibilities
Use material photographs, project inspiration and category pages to identify a starting point.
- 02
Choose a yard
Compare the Design Center and the Reserve, with direct access to both locations and their contact details.
- 03
Put a material plan together
Save material choices, estimate loose volume where appropriate and add project notes and pickup or delivery preferences.
- 04
Confirm the details with the team
Bring or print the plan. The yard confirms material suitability, quantities, availability and pricing; a request is not a confirmed order.
03From strategy to something real
A connected experience from the first page to the plan.
The redesign carries the same care through the homepage, material catalogue, yard pages, delivery information, contact and planning tools. Custom search reporting and consent-aware analytics connect those experiences to useful feedback for the team. The comparisons below show the original website alongside the redesign.
01A clearer opening and navigation
The new homepage introduces material exploration, project planning and both yards early. Visible desktop routes cover Materials, Services, Yards, For pros, Inspiration and Our story. Visitors can enter through the task that fits their readiness.
02Two yards, one Vining Stone identity
Sharpsburg’s Design Center emphasizes patios, gardens, pools and residential outdoor living. Luthersville’s Reserve uses the property’s barn imagery and a more expansive composition to introduce substantial stone for farms, ranches and rural properties. Shared navigation and tools keep the experiences connected.
03Material pages with a useful onward route
Category and product pages combine photography, concise explanations, supplier brands and related links. They connect an idea for a finished space with materials a customer can compare at the yard, while retaining useful detail from the original catalogue.
04Plan Your Build and the quantity calculator
A searchable catalogue connects to a saved material list, quantity fields, yard choice, pickup or delivery preferences, notes and print output. The loose-volume calculator makes its assumptions visible. In the example shown here, a 12-by-10-foot area at 3 inches deep produces a rounded-up estimate of 1.12 cubic yards. The yard still confirms the final quantity and price.
05Delivery and contact in the project journey
The site explains pickup, split-dump loads, mixed loads and bulk bags alongside the materials and project-planning journey. Yard-specific contact paths help a visitor prepare the relevant logistical questions before speaking with staff.
06A considered migration and maintainable foundation
The custom Next.js and React build uses shared templates and factual content records. A legacy URL inventory informs the retention of established product paths. The implementation connects article management, reviews, analytics and article-update handling through the existing NordaxOS services.
07Search and analytics that guide the next improvement
Site search connects to NordaxOS reporting, recording search phrases, result counts and selected pages for visitors who allow analytics. The team can compare popular searches, identify phrases that return nothing and review which pages visitors choose. Reporting also covers material-list use, calculator actions, yard choices, contact clicks and confirmed inquiry capture. These signals help the team prioritize clearer product names, better search matching, new guides and more useful routes through the website.
The website, before and after
Original website and redesign, captured on November 9, 2026 at the same desktop viewport. Drag the handle to compare, or open the full images.
A closer look
See the work in detail.
6 of 13 images
04Desktop + mobile audits
The rebuild, measured.
The supplied Lighthouse audits compare the original website and the rebuild on desktop and mobile. The rebuild scored 100 in Performance, Accessibility, Best Practices and SEO in both captured runs.
| Audit | Desktop | Mobile |
|---|---|---|
| Performance | 95 → 100 | 71 → 100 |
| Accessibility | 91 → 100 | 91 → 100 |
| Best Practices | 92 → 100 | 92 → 100 |
| SEO | 85 → 100 | 85 → 100 |
| Agentic Browsing | 2/3 → 3/3 | 2/3 → 3/3 |
Agentic Browsing is shown separately from the four Lighthouse categories.
Supplied Lighthouse audit snapshots; results vary by run. The original mobile audit noted browser-extension interference.
View full-size audit
05What changed
A clearer path from choosing stone to planning the project.
- Connected Georgia yards
- 2
- Shared material-planning destination
- 1
- Materials, planning & contact
- Connected
The rebuild brings brand presentation, yard choice, material selection, planning and contact into one continuous experience. Customers can explore materials, understand the two yards and put a useful plan together before speaking with the team.
The design gives each yard a distinct identity without splitting the business into separate websites. Shared navigation, content and planning tools keep the practical parts of the experience consistent, from a first material idea to the next conversation at the yard.
The website also gives the team a way to learn from how it is used. Search phrases, searches with no results and customer actions provide a practical basis for improving product information, navigation and planning tools over time.
Behind the build
The details that make it work.
Explore the foundations, tools, and implementation behind this project.
Search and customer-action reporting
- Search phrases, full result counts and selected result pages in NordaxOS
- Popular searches, searches with no results and daily search trends
- Material-list, calculator, yard-choice and inquiry events
- Optional analytics respect visitor consent; contact details and form messages are excluded
- Search activity and contact clicks are reported as actions, not confirmed sales or completed calls
Custom website foundation
- Next.js, React and TypeScript
- Shared page templates, navigation and factual business content
- Responsive material, location, service and planning journeys
Planning with clear limits
- Saved material choices, editable quantities and project notes
- Loose-volume estimates with visible assumptions and rounding
- Yard and pickup or delivery preferences, with print output
- Availability, pricing and final quantities confirmed by the yard
Content and search continuity
- Legacy URL inventory and retention of established catalogue paths
- Source integrations for NordaxOS articles, reviews and consent-aware analytics
- Signed article-update handling and cache refreshes before IndexNow notifications
- Sitemap, canonical and redirect checks included in the migration approach
Design approach
- A shared dark palette, warm typography and restrained olive actions
- Distinct photographic and editorial emphasis for each yard
- Desktop and mobile material, location and planning journeys
- Before-and-after captures document the changes to the customer experience
Another perspective
Different businesses.
Same commitment.
Your business. Your next chapter.
Let’s make your
next move matter.
Start with a conversation about where you are, what’s getting in the way, and what you want to build.