Behind the work
The idea.
The execution.
- Client
- LIK
- Disciplines
- Print Design
- Location
- Los Angeles, California
We had the opportunity to create a modern and vibrant concept brochure for LIK, focusing on their product catalog for 2021. The tri-fold design was tailored to highlight LIK’s diverse product range while maintaining a minimalist aesthetic and maximizing functionality.
Key features of the brochure include:
Read the full project story
A4 Sizing: Designed for a comfortable, in-hand feel with a professional finish.
Color Coding: We adhered to LIK’s brand colors—Blue (#6399CC), Red (#C9336C), and Purple (#666699)—to ensure a cohesive and recognizable brand identity.
Typography: The fonts Roboto Slab and Bebas Neue were chosen for their modern and clean appeal, ensuring legibility and aesthetic harmony.
Content Focus: Slight gradients and minimalist layouts were applied to draw attention to product details while avoiding visual clutter.
Subtle Brand Integration: A mosaic collage of packaging and the year subtly infused into the design emphasized brand consistency and messaging.
This brochure effectively showcases LIK’s mission and product offerings while providing a sleek, on-brand marketing tool for their audience.
Tools & platforms
- Adobe Illustrator
The work, up close
It’s all in the details.
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