KC Flooring n’ Beyond

Challenge

KC Flooring n’ Beyond had an outdated site that didn’t reflect their reputation or scale. The design was static, text-heavy, and difficult to navigate. It failed to showcase the craftsmanship of their work or the credibility of a business with over 25 years of experience. Even more importantly, it didn’t support their expansion into multiple locations — customers in Newnan and Kennesaw were seeing the same generic content, which made it harder to build trust and drive local leads.

Our Approach

We rebuilt their website from the ground up in Next.js, with an emphasis on both speed and strategy. To give KC Flooring an edge over competitors, we implemented edge routing to dynamically deliver location-specific content. Visitors in Newnan see unique contact details, showroom info, and service emphasis tailored to that market, while visitors in Kennesaw see content relevant to their location. This personalization makes the site feel local and approachable, no matter where a customer is browsing from.

Visually, the site was transformed into a modern, bold experience. Clear messaging, strong calls-to-action, and dedicated service pages now highlight both their residential and commercial expertise. A revamped Projects section and prominent reviews showcase the quality of their work and the trust they’ve built with customers.

Beyond the website, we also developed a brand guide to bring consistency across all of their marketing. KC already had a logo, but no system for applying it. We created professional standards for color, typography, and usage, then extended the brand into yard signs and business cards — tangible tools that reinforce their presence both online and in the community.

Results

Before vs. After

The old site looked like a placeholder — minimal content, no personality, and no strategy. The new site feels like a full-scale brand platform, designed to convert local visitors into booked jobs. With the addition of a brand guide and physical marketing materials, KC Flooring n’ Beyond now shows up consistently and professionally everywhere their customers encounter them.