Case Study

Harper Rodeo Denim - Complete Brand System from Conception

From logo to e-commerce to event presence, we built an integrated brand system that launched a lifestyle business and scaled to 50K+ followers across platforms with 10M+ organic video views.

Building a Brand from Zero

Harper Rodeo Denim didn't exist yet. There was a vision for a rodeo lifestyle brand serving kids and adults, but no identity, no visual system, no product packaging, no digital presence, and no path to market.

This wasn't a redesign or a refresh. It was a complete brand build: identity, apparel design, catalogs, event presence, e-commerce platform, and go-to-market strategy. The brand needed to launch with clarity, consistency, and the infrastructure to scale.

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They needed more than a logo and a website. They needed a system that could take a brand from concept to market.

At a Glance

Complete brand identity system from conception: logo, typography, color, catalogs, event materials, and apparel design
Headless e-commerce platform with Next.js + Shopify delivering full brand control and performance
Content visibility strategy that contributed to 50K+ followers across TikTok and Facebook, 700K TikTok likes, and 10M+ organic views

50K+

Social Followers

700K

TikTok Likes

10M+

Organic Views

500–1K Likes

FB Post Engagement

What They Needed

Harper Rodeo Denim required a full brand-to-market system: visual identity, product design support, physical and digital sales materials, event presence, e-commerce infrastructure, and social media strategy. Every touchpoint needed to reinforce the same brand voice and visual language.

Brand Identity System

Logo, typography, color palette, and usage guidelines that could scale across all applications: digital, print, apparel, and events.

Product & Apparel Design

Tech packs, apparel design support, and visual direction for product lines serving both kids and adults in the rodeo lifestyle market.

Event & Retail Presence

Event booth designs, catalogs, and physical brand materials to support in-person sales and brand visibility at rodeo events.

E-Commerce Platform

A headless commerce system that preserves brand control, supports multi-audience product lines, and scales without platform limitations.

Social Media Strategy

Consulting on content strategy and brand voice that contributed to organic growth on TikTok and Instagram.

What We Built

We built Harper Rodeo Denim from the ground up: brand identity, product design systems, physical and digital sales tools, e-commerce infrastructure, and content visibility strategy. This is a complete brand-to-market system.

Complete Brand Identity

Logo design, typography system, brand colors, and comprehensive usage guidelines deployed across all touchpoints: web, apparel, catalogs, events, and social media.

Apparel Design & Tech Packs

Product design support including tech packs, apparel design direction, and visual systems for product lines spanning kids and adult rodeo lifestyle wear.

Catalogs & Event Materials

Print catalogs, event booth designs, and physical brand materials supporting in-person sales at rodeo events and retail partnerships.

Headless E-Commerce Platform

Custom Next.js frontend with Shopify backend, delivering full brand control, performance optimization, and scalable product architecture for future growth.

Content Visibility Strategy

Strategic direction on content and brand voice that contributed to 50K+ followers across TikTok and Facebook, 700K TikTok likes, Facebook posts consistently pulling 500–1,000 likes, and over 10 million organic video views. We can't take full credit, but we played a significant role in the brand's visibility strategy.

Primary logo design and brand mark

Brand identity applied to leather product mockup

Custom apparel design concepts and brand applications

Technical design specifications and production documentation

Front and back hoodie design with brand graphics

Signature product line design and packaging

Branded event canopy for rodeo and retail events

Product photography showcasing brand apparel

Detailed product shot highlighting quality and design

Lifestyle photography for brand marketing

Branded apparel showcasing logo and brand identity

The Outcome

Harper Rodeo Denim launched with a complete, cohesive brand system that works across every channel: digital, physical, social, and events.

The brand has grown to over 50,000 followers across TikTok and Facebook, with 700,000+ TikTok likes, Facebook posts consistently earning 500–1,000 likes each, and tens of millions of organic video views. While we can't take full credit for this social growth, our consulting and brand foundation played a key role in establishing the visual and strategic direction.

From logo to e-commerce to event presence, Harper Rodeo Denim operates on a unified system that scales cleanly as the business expands into new product lines, retail partnerships, and markets.